Farmers today expect to have access to secure systems for gathering, processing, sharing and analysing their data. That is a prerequisite for optimising their operational processes and using their machinery efficiently, with minimum impact on resources. Fulfilling these expectations is one of the greatest challenges we face today. A consortium of leading farm equipment manufacturers, including Kuhn Group, is therefore developing a shared web-based digital data hub to meet this need. The name of the resulting software system is “DKE Data Hub”, a platform for cross-manufacturer data exchange offering the greatest possible security. Users will be able to define the rules for data distribution themselves. The DKE Data Hub is designed to gather data from machinery or apps and direct it as ordered and after encoding to a predefined receiving party. A new kind of efficient farming operation is gradually becoming a reality worldwide.